Pavillion Bubble West Lake
- SUNAC CHINA Group
- 35,000sqm, Lobby and lounge, ADD, Ballroom, Meetings, SPA, Roof bar, All rooms and suites, Villas
- Shaoxing, China
You, Me and His/her
The Complex Relationship
Designers often find they fall in love with their own work, or deeply obsess over the version of themselves that is reflected in their work. Within each project there is an underlying relationship involving different elements that influence and shape the final design.
The “You” represents the client in the design. Before the project begins, we gather crucial background information about “you”, which serves as a foundation. Age, occupation, where you grew up are all signature features that help draw a better picture of the “you”. We listen carefully to allow your inner dreams to reveal themselves.
Younger clients are generally ambitious, striving to achieve and become the idol they worship. Middle-aged clients tend to be “the actuated-self in their mind”. Senior clients often attempt to reconnect with their younger selves. As in any relationship, the spark only exists when two people connect with each other at a deeper level and can recognize the other person’s inner soul and fundamental needs.
The “I” is the designer. Exceptional designers stay true to their identity. Their unique vision and qualities define their identity and draw in clients. Family background, where we grew up, the time of our upbringing and the schools we attended all combine with the design methodologies and philosophies that we have been immersed in to shape our identity as a designer and our position in the industry. Just as making a good bottle of wine requires fertile soil, the right type of grape, a suitable climate and time for fermentation and maturity, so too will designers emerge from the culture that nourished them and display the characteristics that shaped them.
The “He/Her” is the end-user. Just as in any loving relationship, design often involves other people. In design, “He/Her” is the ultimate user in the future — the person who eventually interacts with the space. We believe extraordinary design should reflect the personality of the user, not the designer.